Marketing and Branding to Increase Linkage to Care
This webinar provided a high-level overview of the concepts of marketing and branding. Branding is who you are and marketing is how you build awareness. A strategic combination of branding and the marketing tools will engage your target audience, build their trust, and open them to follow your advice. It will also drive them to your services that will allow you and your organization to link them, and keep them.
Learning Objectives
- Identify and understand how to use marketing tools in the nonprofit business
- Learn how defining your brand and building awareness around it will result in consumer loyalty
- Understand how your mission, your uniqueness and your core values will engage your community around your organization and services
