Digital Technology, HIV Prevention and Care Post COVID-19; Part II: What is Digital Outreach Marketing? (Webinar)
Description:
COVID-19 demands that organizations engage in new conversations about how best to engage and service their community around prevention, treatment and care. This is a great time to learn how to use all tools available to reach and engage our target audiences, developing trust, delivering education, engaging populations at risk on better sexual health practices and harvesting allies in the community that believe in us and will help us bring others to use our services. The rapid spread of COVID-19 reminds us how our wellbeing is interconnected, and the flurry of heartwarming responses people have exhibited in the face of this crisis reveals our tremendous willingness and ability to help one another. These truths will persist when life goes back to normal.
Whether you have an event already in mind or you are looking for ideas, this webinar is your all-access pass. Here are some of the topics that are addressed:
- How-to tutorials and classes
- Virtual conferences/webinars
- Interviews and performances
- Live tweeting
- How to host a virtual event (and tools that can help)
- Social livestreams
Learning Objectives:
- Identify strategic use of social media tools
- Improve data collection by using social media and digital marketing
- Strengthen connection with target population using virtual/digital tools
