Improving and Scaling Communication Strategies for Nonprofits
In-Person TrainingPowerPoint Download Files
An effective communication strategy is the key to nonprofit business sustainability. Targeted, effective communications help nonprofits expand their offerings, make meaningful community impact, and build relationships with donors, supporters, and clients. This workshop will give organizations the tools to refine their communications strategies to improve and scale community engagement. The interactive workshop will:
- Provide a high-level overview of what brand reputation is and how it’s created
- Explore examples and discuss the impact that an organization’s reputation can have on its success – both positively and negatively
- Provide an understanding of the importance of consistent and meaningful messaging across communications materials and how the lack thereof could impact reputation
- Examine case studies about community programming; evaluate the effectiveness of an organization’s messages in a group format
- Introduce message development tools – the message house – and provide the processes and structure needed to use it to identify a specific set of key messages
- Provide an understanding of cost-effective communications tactics that can be used with little to no budget to build awareness of your existing and upcoming programs
Event Page: https://effibarryinstitute.org/events/improving-and-scaling-communication-strategies-for-nonprofits/