Location Base Marketing & Geofencing
5 tips for geofencing you need to remember
If you’re ready to start using geofencing, here are five helpful tips to guide you obtain the results you are looking for:
1. Know your audience
If you want to be successful with geofencing, get to know your audience well. Your communication must be effective for them. If you don’t tailor your messages to your audience, they won’t get engaged with them and they will not act.
Before you start using geofencing, ensure that you know your audience well. Segment your audience by their interests to know which type of content to deliver to them. It will help you send a message that resonates better with them.
It’s also crucial that you understand how they use their mobile devices. If your audience heavily uses your mobile app over social media, engage them in your app. Know how your audience interacts with your business to reach them in the best place.
2. Pay attention to the size of your geofence
When you look into geofencing, it seems tempting to set a wide radius to reach as many people as possible. After all, it’ll help you drive more people into your store, right? Not exactly.
If you set a wide mile radius, you may reach more people, but that doesn’t mean they’ll visit your shop. If it takes someone 15-20 minutes to reach your place of business, they won’t feel motivated to visit you that instant.
Instead, you’ll want to focus on keeping a radius that is a four- to five-minute walk or drive. If someone is only minutes away, they’re more inclined to stop by your business.
Keeping a smaller geofence will help you stay focused and drive leads that are more likely to stop into your store.
3. Incorporate competitor geofencing advertising
If you have competitors in the nearby area, you can set up a geofence to encourage people to visit your business instead of theirs. When they enter the fence near a competitor’s store, you add them to your geofencing audience and start promoting your company to them.
This strategy is a great way to attract people to your business instead of the competition. You’ll help your business draw in valuable leads that you might have lost to your competitors.
4. Be upfront with notifications
If you’re using strategies like push notifications in your app or sending text messages, be up front with your audience. Tell them exactly what information you’ll take and when they’ll get notifications.
It’s best to be upfront so your audience doesn’t get any unexpected surprises. Your audience will know what to expect from your business. It will help you build more confidence with your audience because they know you’re being up front with them.
5. Create a clear call to action (CTA)
Whether you’re opting for push notifications or a social media ad, create a clear call-to-action (CTA) for your audience. When your audience sees your notification or ad, they should know what to do next.
You want to entice your audience to act and visit your store. Get them interested in buying from your business. A strong CTA will prompt them to act.
