Location Base Marketing & Geofencing
Mobile technology and location services
Mobile technology is technology that goes where the user goes. It consists of portable two-way communications devices, computing devices and the networking technology that connects them.
Nowadays we have three generations of mobile technology; smartphones, tablets and wearables (Watches, glasses, smart clothing, jewelry etc.)
Currently, mobile technology is typified by internet-enabled devices like smartphones, tablets and watches. These are the latest in a progression that includes two-way pagers, notebook computers, mobile telephones (flip phones), GPS-navigation devices and more.
The communications networks that connect these devices are loosely termed wireless technologies. They enable mobile devices to share voice, data and applications (mobile apps).
Mobile technology is pervasive and growing. The number of smartphone users has climbed beyond 3 billion[1] and the global mobile workforce is expected to reach 1.87 billion by 2022.[2]
Location aware technology
Location-aware technology is any technology that is able to detect its current location and then manipulate this data to control events and information. Location is detected through the use of various sensors and methods of calculating geographical location such as through GPS technology and cell tower triangulation. Location-aware devices are able to give directions relative to the location, access geographically aware services and data, as well as broadcast the location of the device.
Location-aware technology is often enabled in a device through the integration of electronic modules, ranging from a full GPS device that can be installed in vehicles to small GPS microchips integrated in mobile devices such as phones and tablets.
The location-aware technology in the device interfaces with the operating system of the device to deliver location-aware or location-specific services. For example, some applications for Android and iOS feature different data and content based on the location of the device, such as showing different events or tourist destinations, landmarks and even restaurants. Such as google maps, Waze, Foursquare, Yelp etc.
Large campuses can use location-aware technology to guide students, especially newcomers, to specific locations such as classrooms and laboratories. The technology is increasingly being used in location guidance, especially in vehicles (GPS navigation) and for directing tourists in new cities.
[1] ¹ Number of smartphone users worldwide from 2016 to 2021, Statista
