Digital Marketing and Branding For Early Intervention Services Part 1
In-Person TrainingPowerPoint Download Files
Effective marketing and messaging is essential for HIV organizations to engage new clients, partners, and funders. As the healthcare landscape becomes more digitized, HIV programs must adapt their marketing and branding strategies to more effectively reach their communities. This two-part workshop presented digital marketing tools and communication models to strategically brand an organization’s services and mission. Participants reviewed best practices in digital marketing and practiced using social media platforms, marketing tools, and communication plans to engage new clients and develop new partnerships. Participants:
- Learned to use marketing tools on the web for outreach and program promotion
- Applied tools to achieve the objectives of Early Intervention Services programs
- Built a complete, achievable communications plan